Six things we check on every site.
Observations, not a score. Six categories, every one of them verifiable from outside your website — so none of it rests on taking our word for it.
We publish what we examine, not a grade. Every category below is observable from outside a website, which means you can check any of it yourself — and it means a review says something useful before there is any relationship between us.
Performance
How the site actually loads on a phone, on a normal connection — not on a fast desktop in a quiet office.
Conversion
Whether a customer can call, book, see a price, and confirm you serve their area without hunting for it.
SEO
Metadata, heading structure, sitemap and robots coverage, and how the pages link to one another.
Search intelligence
Whether structured data is present and valid, plus a dated observation of what AI assistants currently say about the business.
Accessibility
Contrast, visible focus, alt text, and semantic landmarks — what decides whether everyone can use the site.
Content
Whether the site answers the questions its customers are actually asking.
Security, brand, and hosting are deliberately not on this list. None of them can be judged honestly from outside a site, and none of them are ours to comment on before you have asked us to.