Why some businesses get found online, and others don't.
The subjects that determine how search engines and AI platforms find, understand, and recommend a business — each one explained plainly, without the jargon.
SEO
How search engines find, evaluate, and rank websites, and what actually moves the needle versus what doesn't.
AI Search
How AI platforms like ChatGPT, Gemini, Claude, and Perplexity discover and recommend businesses — a different discipline from traditional search.
Technical SEO
The technical foundation search engines depend on — crawlability, indexing, site structure, and the plumbing behind visibility.
Core Web Vitals
The performance metrics Google uses to judge real-world user experience, and what drives them in practice.
Structured Data
How schema.org and JSON-LD markup help machines — search engines and AI systems alike — understand a page correctly.
LLM Optimization
Writing and structuring content so it's accurately represented when a language model summarizes, cites, or recommends it.
Website Architecture
How a site is structured — information architecture, navigation, and technical foundation — and why that structure matters long before design does.
Accessibility
Designing and building for every visitor, including those using assistive technology — and why accessible sites tend to perform better generally.
Content Strategy
Planning what a site says and why, so content serves both the people reading it and the systems trying to understand it.
Publishing
The operational side of keeping a site's content current, consistent, and maintained once it's live.