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The Shift

People aren't searching less. They're searching differently.

Search isn't just Google anymore. The way people find and choose a business has quietly changed.

Brad Roberts, founder of Alpha Invicta StudioBrad RobertsFounder & systems architect · One senior person on your project, first call to launch
Why now

Your customers didn't change. Where they look did.

Then
1place to be found
Now
7and counting
  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Apple Intelligence

A Digital Facelift™ prepares your website for how customers discover businesses today.

Digital Facelift™

The same business. A website that finally shows it.

giftsybot.com
GiftsyBot homepage after the rebuildBeforeAfter

GiftsyBot An AI gift assistant that tracks occasions, budgets, and suggestions. One of our own products.

See it live at giftsybot.com

A Digital Facelift™ is the structural redesign of an outdated website, designed for people and engineered for discovery.

Digital Facelift™ — see what it is

Every Digital Facelift™ includes an AI True Score™ assessment — our proprietary measurement of how discoverable a site actually is — at no additional cost.

Services

Everything a website needs to actually work.

Strategy, design, and engineering in one place — so the website, the search visibility, and the systems behind them are built together instead of bolted on later.

Small enough that you deal with one person. Broad enough that the size of the job never decides whether you can get help.

See the full services catalog
Our Process

A clear process, from first call to launch.

  1. Discover

    We talk through your business, your customers, and what's not working today — no jargon, no pressure.

  2. Plan

    You get a clear, plain-English plan: what we're building, how long it takes, and what it costs. No surprises.

  3. Build

    We design and build your site or software, checking in along the way so you're never wondering what's happening.

  4. Launch

    We go live, make sure everything works the way it should, and hand it off in a way you actually understand.

  5. Support

    Businesses change. We're here for updates, questions, and the next idea — not gone the day after launch.

Our Standard

Every site is measured against the same standard.

Six pillars, checked on every build — not a claim, a documented methodology you can read.

  • Performance
  • Technical SEO
  • AI discoverability
  • Accessibility
  • Maintainability
  • Conversion
Questions

Frequently asked questions.

It depends on what you need — a focused landing page costs a lot less than a full online store or custom software. We'll give you a clear, specific price before any work starts, not a vague range.

A Digital Facelift goes live in 5–7 business days from the day you say go. A website built from scratch takes longer, and online stores and custom software longer still — you'll get a realistic timeline as part of the plan, up front.

Yes — redesigns and improvements to an existing site are common. We can also just handle specific pieces, like better SEO or a faster, more modern design, without starting from scratch.

No. Part of the job is translating the technical side into plain English, so you understand what you're getting and why — without needing to learn how any of it works.

Yes. We can guide you on hosting and domains, or handle ongoing maintenance so your site stays fast, secure, and up to date without it being one more thing on your plate.

Yes — local SEO, Google Business Profile optimization, and visibility in AI-powered search tools are all part of what we do, either as part of a build or as a standalone project.

Products we’ve designed and built
  • AI True Score
  • AIFSO Scout
  • Vibethesia
  • Canine HIIT
  • GiftsyBot
  • ForSaleBySoldiers
Get In Touch

Tell me about your business.

Fill out the form, or email me directly at brad@alphainvictastudio.com. I typically respond within a business day.