Skip to content
Digital Facelift™

The website redesign for today's internet.

A Digital Facelift™ is not just a visual redesign. It modernizes both what customers experience and what search engines and AI platforms understand.

Designed for people. Engineered for discovery.

A Digital Facelift™ works with the website you already have — your existing content and structure — and modernizes it end to end: the design, the message, the technical foundation, and how it's found.

01Why now

People aren't searching less. They're searching differently.

The internet has quietly undergone one of the biggest shifts since it became mainstream — and most business websites haven't changed with it. That's not a threat. It's one of the greatest opportunities small businesses have had in years. Businesses that move now have a chance to lead instead of spending the next several years catching up.

Yesterday

Google Search

One search engine. One ranking to chase.

Today
  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity

Most websites were built for one search engine. A Digital Facelift™ rebuilds a site for all of them. Google is one reason this changed, not the only one — search behavior changed, customer expectations changed, discovery itself changed.

02What it modernizes

Every Digital Facelift™ works on both sides of the site.

Designed for people

  • Interface and visual design that reads as current, not dated
  • Clearer messaging — what you do, who it's for, why to choose you
  • Information architecture that gets a visitor to the answer, not a menu
  • Performance — fast on a phone on one bar of signal

Engineered for discovery

  • Traditional SEO — the technical foundation search engines have always needed
  • AI readiness — structured so AI platforms can read and recommend the business correctly
  • Structured data (schema.org / JSON-LD) describing the business in a standardized format
  • A technical foundation built for whatever search surface comes next, not just the current one
03See it in motion

A real Digital Facelift™, before and after.

Move the slider. Nothing here is a mockup.

giftsybot.com
GiftsyBot homepage after the rebuildBeforeAfter

GiftsyBot An AI gift assistant that tracks occasions, budgets, and suggestions. One of our own products.

See it live at giftsybot.com
04What you own

Everything is yours, from day one.

Site, domain, content, data, code — yours, portable, from the start. There's no hostage hosting and no exit fee. If you already have a developer or agency you trust, keep them — our work hands off to them just as cleanly as it works for us.

05Price & timeline

What's included

  • Updated visual design
  • Improved user experience
  • Mobile improvements
  • Content optimization
  • Basic SEO improvements
  • Search-ready structure
  • Performance improvements where practical
Digital Facelift™Starting at $249

Assumes a standard content or marketing site. A different platform — Shopify and other e-commerce builds, chiefly — may need custom scoping instead of the flat starting price, so we confirm your current platform before quoting.

Start a project

Why it starts at $249

A streamlined process

We've built efficient systems around every step of a website build, so the same professional result doesn't require the overhead a traditional agency carries.

A focus on small businesses

This is who we build for — not enterprise clients with enterprise budgets. Pricing reflects that focus.

Long-term relationships

We'd rather earn your business for years than maximize what we make on the first project. The price reflects the relationship we're after, not the value of the work.

Starting from scratch instead — no existing site to modernize?

See New Websites