Methodology
Six pillars every site is built and reviewed against, regardless of whether it's a Rebuild or a New Website.
Technical excellence
Clean, semantic, standards-compliant code — the foundation everything else depends on.
SEO excellence
Site structure, metadata, and content organized so search engines can find, crawl, and rank the site correctly.
AI discoverability
Structured data and clear, consistent content so AI platforms can accurately understand and represent the business.
Accessibility
Usable with a keyboard, a screen reader, or any assistive technology — not an afterthought bolted on at the end.
Performance
Fast load times and strong Core Web Vitals on real devices and real connections, not just a lab test.
Maintainability
Built so it can be updated, extended, and handed off without becoming fragile or requiring a rebuild to make a small change.