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For Roofing companies

People find roofers differently now.

Your website hasn't caught up.

We emailed you, so you know we came to you. The video is this week's look at how homeowners are actually finding roofing companies. Below it: what we'd change, what it costs, and how long it takes.

Roofing · Market update
01What changed

Search stopped being a list of links.

Ten years ago a homeowner typed “roofer near me,” got ten blue links, and called the first two.

Now they ask ChatGPT, or Google answers the question itself before a single link appears. Both of them read your website to decide whether your company is worth naming.

A site built the way sites were built in 2015 still reads fine to a person. To the thing doing the recommending, it is close to invisible — and that is where the calls are going.

02Who does what

You don't have to fire anyone.

Whoever built your site — an agency, a freelancer, or your nephew — you don't have to replace them. We rebuild the foundation and hand it back. They keep running it. You own the site, the domain, the content and the code from day one.

What we do

Once
The rebuild
We rebuild the structure underneath, so people and AI assistants can both read your site properly.
The safe switchover
Your current site stays live while we work. Same web addresses, every old link redirected, nothing lost.
The handoff
The finished site, documented, handed to whoever maintains it for you. No accounts held hostage.

What they keep doing

Forever
Your words and photos
Your brand, your voice, your pictures. None of it changes hands, and none of it changes.
Day-to-day updates
New job photos, new service areas, price changes. Exactly the way they handle it now.
Ads and social
Untouched and uninterrupted. No pause, no gap, nothing new for them to learn.
03The work

This is what a rebuild actually looks like.

Drag the handle to move between the old site and the new one. This is GiftsyBot — one of our own products, not a roofing company. We show our own work because we won't put someone else's business on a page as proof without asking them first.

giftsybot.com
GiftsyBot homepage after the rebuildBeforeAfter
OneFixed price, agreed up front
5–7 business daysFrom the day you say go
ZeroMinutes your site is down
04Straight answers

The four things people actually ask.

No. We rebuild the foundation and hand it back — your agency, your freelancer, or your nephew keeps running it exactly like they do now. You own the site, the domain, the content and the code from day one, so nobody is locked into us, including you.

We build the new site separately while your current one stays live and keeps taking calls. Your web addresses are mirrored, and every old address is redirected to its match before anything switches over. We are not going to promise you a ranking jump — nobody honest can — but the point of doing it this way is that you do not lose what you already have.

No. Nothing happens to your live site while we build. The switch to the new one happens in a single scheduled window that you pick, and your old site is running right up until it does.

One fixed price for the whole Digital Facelift, agreed before any work starts — not a range, not an hourly rate, and not an estimate that moves. It goes live in 5–7 business days from the day you say go. The current price is on our services page.

Want to see what yours would look like?

Send us your address and we'll show you the rebuild before you decide anything. No call required, and nothing changes on your site until you say so.

Show me my site